Benchmark Email Review
Is Benchmark Email Right for You?
Full Review
Benchmark Email positions itself as a program for those who want lots of excellent newsletter/email marketing features, but don’t want to spend a lot to get them. In fact, plans start at under $10/month, but don’t think that because you don’t spend as much that you will be getting an inferior product, far from it!
Benchmark Email Tracking
One of Benchmark Email’s strong points is the excellent tracking features it offers, even for those on the lower priced plans. Integration with Google Analytics is very easy, and all data can be easily exported for use in other programs such as Excel. But even better, those new to email marketing will find it easy to get the tracking information they need right through the user interface, which includes information on bounces, opens, click-throughs and un-subscriptions. Also, another great feature of Benchmark Email is that their analytics is real-time, so you can actually see how subscribers deal with your emails as it happens! Basically, all the information you will ever need to run your campaigns successfully is easily available to you.
Basic Features You’ll Love
- Schedule your email messages for easy campaign management
- Visual graphs for email tracking information so you can digest data easier
- Store unlimited number of contact lists
- Easy drag-and-drop email editor
- Sign-up forms for your website
- Ability to send surveys to your subscribers
- Easy-to-use interface
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Advanced Features You’ll Love
- Personalize your email messages, so you can have a custom design
- 500kb of image hosting to store commonly used images
- Import contacts or subscribers from any database
- List segmentation, so you can customize emails according to subscriber type
- Resend archived emails without having to retype them
Downside: Support Hours
One of the downsides of Benchmark Email that they are only available to call during weekdays from 9am to 5pm EST. The rest of the time, you will have to send an email. However, they do have a great email marketing resource section which has informative how-to guides and resource, but for those who like to talk to a real person, you’ll have to call during business East Coast business hours.
Pricing
Benchmark Email utilizes the standard pricing model of charging per month based on the number of subscriber you have. Benchmark Email prices are rock-bottom, but realize that if you want to use more than a few images in your emails, you have to pay extra per month for the privilege.
| Email List Size | Cost Per Month |
|---|---|
| 600 | $9.95 |
| 1,000 | $12.95 |
| 2,500 | $19.95 |
| 3,500 | $25.00 |
| 5,000 | $35.00 |
| 10,000 | $60.00 |
| 25,000 | $112.00 |
| 50,000 | $200.00 |
| 100,000 | $375.00 |
Is It Right For You?
Benchmark Email is best for both entry-level email marketers that don’t have a list and intermediate email marketers that just want a no-hassle program. If you’re looking for an email marketing solution that’s easy to use and provides excellent reporting features, Benchmark Email is for you.
What you’ll find is that Benchmark Email is a great, easy to use email marketing application with superior tracking options and affordable plans.