One of the primary benefits of email marketing (and Internet marketing for that matter) is the ability to track real results. Without proper email marketing tracking, it becomes impossible to optimize your campaigns and lists over time. Why Tracking Your Emails Is Important Save – without having the opportunity to see which subscribers do not [...]

Permission email marketing is increasingly becoming one of the most popular marketing tools that advertisers have at their disposal. In fact, companies spend at least $1 billion yearly on permission email marketing alone simply because of the superior, and trackable, return on investment. However, as with many forms of marketing, there is a right way [...]