One thing new email marketers don’t realize is that sending emails which have the possibility of being thought to be spam, even if they’re not, will ruin your email marketing campaigns. Internet service providers, as well as popular email platforms, are on a constant lookout for email spam and will do anything in order to [...]

A common myth about bulk email marketing is that it is only suited for large corporations, and this couldn’t be further from the truth! Bulk email marketing campaigns lead to great ROI, even for small business owners, and because of the variety of great software programs available, launching a campaign is easy too (See our [...]

Your coworkers may think it’s weird, but the best way to improve the performance of your email marketing efforts is to decrease the size of your email list! Opt-in email marketing has become the best practice for marketers to use in their email programs, and rightfully so! Asking your customers to sign up to your [...]

Permission email marketing is increasingly becoming one of the most popular marketing tools that advertisers have at their disposal. In fact, companies spend at least $1 billion yearly on permission email marketing alone simply because of the superior, and trackable, return on investment. However, as with many forms of marketing, there is a right way [...]