One thing new email marketers don’t realize is that sending emails which have the possibility of being thought to be spam, even if they’re not, will ruin your email marketing campaigns. Internet service providers, as well as popular email platforms, are on a constant lookout for email spam and will do anything in order to [...]

One of the most difficult questions you must answer when beginning an email marketing campaign is when to actually send your emails. Poorly timed email campaigns will hinder success from the very beginning, no matter how much testing you do. Because of this, ensuring that emails are sent at the proper times is crucial in [...]

There’s a common misconception that successful email marketing is really expensive, but this is simply not the case. There are a multitude of free email marketing options available on the market, but before you go download the latest software and start working to build your list, you should consider a few things first. Paid vs. [...]

Your coworkers may think it’s weird, but the best way to improve the performance of your email marketing efforts is to decrease the size of your email list! Opt-in email marketing has become the best practice for marketers to use in their email programs, and rightfully so! Asking your customers to sign up to your [...]

Companies regularly underutilize their email list simply because they do not implement targeted email marketing campaigns. Targeting your emails, no matter how slight, leads to significant returns. Not only will your customers feel like your brand is more personable, but targeting your list properly allows you to deliver much more value. In the following paragraphs, [...]