Once the email has been sent, new email marketers choose to move quickly to the next email without much thought on how archived emails can be utilized post-blast. However, as any SEO professional will tell you, website content positively affects rankings over time, and those emails that you’re not saving are excellent sources of content [...]

One of the most difficult questions you must answer when beginning an email marketing campaign is when to actually send your emails. Poorly timed email campaigns will hinder success from the very beginning, no matter how much testing you do. Because of this, ensuring that emails are sent at the proper times is crucial in [...]

There’s a common misconception that successful email marketing is really expensive, but this is simply not the case. There are a multitude of free email marketing options available on the market, but before you go download the latest software and start working to build your list, you should consider a few things first.
Paid vs. Free [...]

Without a doubt, the most efficient way to boost your email marketing success is to divide up your list. More likely than not, your subscribers fall into multiple categories, from people who never open the emails you send to subscribers who are loyal and convert. This email list marketing strategy boosts ROI because by dividing [...]

One of the primary benefits of email marketing (and Internet marketing for that matter) is the ability to track real results. Without proper email marketing tracking, it becomes impossible to optimize your campaigns and lists over time.
Why Tracking Your Emails Is Important

Save – without having the opportunity to see which subscribers do not even look [...]