Your coworkers may think it’s weird, but the best way to improve the performance of your email marketing efforts is to decrease the size of your email list! Opt-in email marketing has become the best practice for marketers to use in their email programs, and rightfully so! Asking your customers to sign up to your [...]

Companies regularly underutilize their email list simply because they do not implement targeted email marketing campaigns. Targeting your emails, no matter how slight, leads to significant returns. Not only will your customers feel like your brand is more personable, but targeting your list properly allows you to deliver much more value. In the following paragraphs, [...]