Email Marketing Software Comparison

Which Email Marketing Solution is Best for You?

Email Comparison Chart Overview

We composed the above email marketing comparison to help aid you in your decision on choosing the best email marketing software for your business. All of the companies we reviewed are reputable and established, and each has something unique to offer. It’s our job to present the company differences in a way that makes sense to you and in a way that aids in your decision making. We’ve done our best to bring you an accurate representation of each email marketing company, and in order to ensure that our email marketing comparison is as accurate as possible, we factor in user reviews from other websites and blogs in addition to our own experiences and findings.

What Do The Different Comparison Sections Mean?

In the above email marketing comparison, you will notice multiple categories for which each email marketing provider are rated. In truth, all companies excel in providing an excellent product and value, and if you are looking for a more detailed review, click on the links in the last row of the comparison chart or visit our detailed email marketing reviews page.

So what does each section on the comparison chart mean?

Lowest Monthly Price

Simple enough, we simply show you the lowest monthly price of the email marketing service provider. The pricing structures of these companies can be confusing in that you pay for how many emails you send, so although one company may have a lower starting price, it’s important that you read each company’s full review in order to get a more realistic picture of how the service will be priced according to your list size. A low price is great for starting out, but price points can differ when reaching higher subscriber counts.

Email Templates

In this section, we take into account both how many templates are available to customers as well as the general quality of those templates. We also considered the variety in template selection, with extra points being awarded to companies that provide numerous seasonal and industry vertical specific templates. Although we try and be as fair as possible, this section is based on Email Marketing Tree’s opinions of the template quality as well as what other customers have to say. It’s important to know that no matter what their template selection is like, all email marketing providers allow you customize the templates and even build your own templates from scratch.

Customer Support

We rated each company’s customer support based on multiple factors: how available they are for phone support, how easy it is to find the support section on their website, the quality and comprehensiveness of on-site support materials and whether or not the company offers unique support materials such as videos, webinars or live meetings to teach users how to utilize their service to its fullest potential. Incredibly, all companies offer extremely good customer support, and much of the ranking variations in the email marketing comparison chart deal with their hours of support staff operation and the variety of on-site support materials. See individual reviews for additional details.

Advanced Features

Each company has a collection of advanced features and in fact, these email marketing companies are very competitive; when one adopts a new feature the others follow. For this reason, we take into account the advanced features presented by each email marketing company and also considered if the company asks for additional money to utilize the advanced features. Read the full reviews to get an idea of the primary advanced features advertised by each service.

Ease of Use

We looked through the interface of each email marketing company, combed through user reviews and read through their support materials to get an idea of how easy it is to use each email marketing software solution. Like the section on email templates, our own opinion of how easy the software is to use plays heavily into this rating. We looked at each program from the perspective of someone completely new to email marketing and based our analysis on not just the interface design and button placement, but also the care that was taken with the “tips” that are present to you along the way, either in the form of pop up tips or a sentence directly in the interface.

What Do You Think?

If you have used the software yourself and feel that we have made an error in our analysis, please contact us, we’ll be happy re-review areas we might have missed and are always interested in providing our users with the most accurate comparisons and reviews.