Without a doubt, the most efficient way to boost your email marketing success is to divide up your list. More likely than not, your subscribers fall into multiple categories, from people who never open the emails you send to subscribers who are loyal and convert. This email list marketing strategy boosts ROI because by dividing [...]

One of the primary benefits of email marketing (and Internet marketing for that matter) is the ability to track real results. Without proper email marketing tracking, it becomes impossible to optimize your campaigns and lists over time. Why Tracking Your Emails Is Important Save – without having the opportunity to see which subscribers do not [...]

A common myth about bulk email marketing is that it is only suited for large corporations, and this couldn’t be further from the truth! Bulk email marketing campaigns lead to great ROI, even for small business owners, and because of the variety of great software programs available, launching a campaign is easy too (See our [...]

Your coworkers may think it’s weird, but the best way to improve the performance of your email marketing efforts is to decrease the size of your email list! Opt-in email marketing has become the best practice for marketers to use in their email programs, and rightfully so! Asking your customers to sign up to your [...]

Companies regularly underutilize their email list simply because they do not implement targeted email marketing campaigns. Targeting your emails, no matter how slight, leads to significant returns. Not only will your customers feel like your brand is more personable, but targeting your list properly allows you to deliver much more value. In the following paragraphs, [...]