iContact Review
Is iContact Right for You?
Full Review
iContact’s main to goal is to incorporate sophisticated features into a simple, easy to use and affordable package. Although many programs attempt to achieve this balance, iContact does so incredibly well.
Great User Interface
iContact is able to do this because of their great user interface, which allows new email marketers hit the ground running with basic features, but also makes it simple for the more experienced to access the features they need. Either way, iContact has created an awesome product, which is why over 50,000 customers currently use iContact.
Basic Features You’ll Love
iContact makes it easy for new email marketers to get in the game quickly:
- Inexpensive: just under $10/month to start!
- Over 300 professionally designed email templates make your emails look professional
- Schedule your messages to be distributed in the future to help save time
- Their system automatically makes sure your emails won’t be flagged as SPAM, so your users will always get your emails.
- Track what your subscribers do with your emails, so you know how well your newsletters are being received.
- Event RSVP tracking
- Distribute surveys easily
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Advanced Features You’ll Love
Professional email marketers also get everything they need to manage their bulk email lists:
- Quickly segment your email list to customize which subscriber types get certain emails
- Set-up autoresponders to help automate your email campaigns
- iContact maintains a detailed history of subscriber actions to help you customize your campaigns
- Design and upload your own email templates
- Unlimited number of email lists
Downside: iContact’s Support Hours
The only downside to iContact is the hours they are available to call. Support is not 24×7, but from 8am to 8pm EST. However, their support staff is very helpful, and many times you will find that it’s actually easier to use their online knowledge base, which has video demonstrations and step-by-step instructions to help you with everything you need.
iContact Pricing
With iContact’s pricing, you only pay for the amount of emails you are going to send, which means that you can start off with an inexpensive plan and pay more only when you know that your newsletter is successful. Plus, iContact is one of the most affordable email marketing providers available.
| Contacts | Monthly |
|---|---|
| 250 | $9.95 |
| 500 | $14.00 |
| 1000 | $19.00 |
| 2500 | $29.00 |
| 5000 | $47.00 |
| 10000 | $74.00 |
| 15000 | $109.00 |
| 25000 | $149.00 |
| 35000 | $239.00 |
| 50000 | $379.00 |
| 75000 | $529.00 |
| 100000 | $699.00 |
Is It Right For You?
Because of its features and ease of use, iContact is best for both new email marketers just getting started as well as advanced email marketers who have years of experience. However, if you are a Fortune 500 company or have an extremely large email list (over 100,000 subscribers), iContact probably isn’t right for you.
Basically, iContact has everything you will need to run successful email marketing campaigns.