Vertical Response Review
Is Vertical Response Right for You?
Full Review
Vertical Response has established itself as one of the leading email marketing providers through its very easy-to-use software, affordable pricing and top-notch customer support. In fact, Vertical Response has won numerous awards over the years, including a spot on the Inc. 5000 list of fasted growing companies one of the best places to work. It’s evident that Vertical Response cares about its employees and its product, and this attention to detail and value are easily seen while using the product.
Vertical Response Customer Support
Without a doubt, Vertical Response provides some of the best customer support of all of the email marketing companies. It’s easy to get a hold of them over the phone for help with their program, and an entire section of their website includes a truckload of support materials. Vertical Response provides very easy to understand, step-by-step videos on their website detailing how to do everything from setting up your email list to designing your email templates. They even provide frequent live webinars that you can join and ask questions in real time, and most of their webinars are archived in the support section of their website.
They mention on their website that one of their primary goals is to provide great customer support, and they certainly deliver on this promise. If you’re new to email marketing, then you will have no trouble getting up and running with Vertical Response.
Basic Features You’ll Love
- Easily create professional looking emails with their simple email creation wizard.
- Over 75,000 stock images that you can use in your emails for free
- Free image hosting so you can save money
- Automatic unsubscription management
- Top of the line authentication, so your emails don’t get caught in spam folders
- Multiple payment options
.
Advanced Features You’ll Love
- Robust analytics and tracking features, so you know how your email marketing campaigns are performing
- Return on investment reporting
- List segmentation
- Ability to completely design your own email templates from scratch
- Survey creation, so you can gather customer data
- Robust customer data security and protection
Downside: Pay for Surveys
Although Vertical Response includes all of the features you will want in an email marketing program, you have to pay extra to use a few, including surveys. If you would like the ability to send out email surveys to your customers, pricing starts at $13.50/month for up to 1,000 responses. But most Vertical Response customers don’t mind paying extra, as they appreciate the incredible customer support and effortless email campaign creation.
Pricing
Vertical Response is not only incredibly affordable, it also does something that many other email companies don’t do: they include multiple pricing options. Although the most popular option is to pay monthly, you also have the option to pay as you go, and they even have a special discount for non-profit organizations.
| List Size | Monthly Charge |
|---|---|
| 0-500 | $10.00 |
| 501-2000 | $28.00 |
| 2001 - 4000 | $46.00 |
| 4001 - 8000 | $72.00 |
| 8001 - 16,000 | $120.00 |
| 16,001 - 25,000 | $150.00 |
| 25,001 - 40,000 | $240.00 |
Is It Right For You?
Ultimately, Vertical Response is an all around solution that will suit both small and large businesses. However, you will appreciate Vertical Response more if you are either new to email marketing or a small business, as the pricing options are hard to beat and the customer support is absolutely outstanding.